Which brands are in the Pátio Guedala fitness complex?

The premium fitness complex of Grupo Mendes Chaves at Pátio Guedala, in southern São Paulo, brings three brands together in one space: AERA Pilates, Tonus Gym and Race Bootcamp. The venue covers 650 m² over three floors and was built by CH3 in 120 days.

An identity for each brand

Each brand has its own training profile and its own atmosphere. The design expresses each one's identity in harmony with the others, offering sophistication, comfort and performance in a single space. To make that work in practice, CH3's technical team applied acoustic engineering, with the sound insulation needed for different workout intensities, along with thermal comfort systems and theatrical lighting that enhance the atmosphere of each studio.

The case study describes the result as a milestone in the engineering of premium gyms and boutique studios in Brazil.

About Grupo Mendes Chaves

The group operates across Brazil and has a portfolio that includes brands such as Adidas and MMartan, in the fitness and retail segments. The Pátio Guedala complex is another chapter in its partnership with CH3 and part of a nationwide growth strategy.

BTR3's role in the expansion

Executives Leonardo and Lívio Chaves link their choice of CH3 to the ability to open several units at once: "Having the financing solution that CH3 offers as a product is essential for us to plan multiple franchise openings. What could have been two units can become four or five at the same time, because the investment becomes viable and strategic."

With BTR3, CH3 positions itself as an expansion partner, helping businesses grow in a predictable, secure and structured way.