How does CH3 support franchise network expansion?

Rapid expansion of a franchise network tends to run into two obstacles: the upfront investment (capex) that falls on the franchisee, and the risk that the architectural standard gets diluted during construction. In premium retail and services, late deliveries or construction flaws mean an eroded brand reputation and lost revenue.

To break this bottleneck, CH3 redefined the expansion partnership model around three fronts that work under the same contract.

Freeing up capital with BTR3

CH3 offers direct financing and makes the build viable, spreading out the burden of the upfront capex. Franchisees and networks can invest their capital in their core business and operations, speeding up payback. BTR3 is a product exclusive to CH3 that acts as the financing solution within the same operating contract as the build.

Control of standards and schedule with Turnkey

With centralized management, CH3 takes on the build from end to end, from design coordination to construction. The franchisor is assured that the brand's architectural guidelines will be preserved, with no deviations from the standard and no late deliveries. The expansion director no longer has to manage multiple suppliers.

Immediate readiness with Plug and Play

The asset is delivered with all its infrastructure installed: office furniture, data network and IT. The franchisee plugs in its operation and starts generating revenue on the first business day.

This combination already supports the operations of large networks. Grupo Mendes Chaves, with its fitness complex at Pátio Guedala and its new unit in Alphaville, says CH3's financing solution lets it plan multiple openings: what would have been two units can become four or five at the same time. Buddha Spa and Grand Cru show the same model applied to premium wellness and retail networks.