Frequently asked question
What does BTR3 change for franchisees?
CH3 finances the build directly, under the same contract as the construction, and spreads out the burden of the upfront capex. The franchisee invests its capital in operations and speeds up the unit's payback.
In the traditional expansion model, the franchisee faces an immediate drain on capital: it has to pay the upfront investment (capex) for the build before the unit generates any revenue. Meanwhile, the network's expansion director manages multiple suppliers for every new store.
Financing in the same contract as the build
With BTR3 (Built to Rent), CH3 offers direct financing and makes the build viable, spreading out the burden of the upfront capex. BTR3 is a product exclusive to CH3, created to be the financing solution within the same operating contract as the build. Franchisees and networks can then invest their capital in their core business and operations, speeding up payback.
The effect on opening plans
The impact shows in scale. Grupo Mendes Chaves, owner of the AERA Pilates, Tonus Gym and Race Bootcamp brands, has an aggressive growth strategy across Brazil. According to executives Leonardo and Lívio Chaves, having the financing solution that CH3 offers as a product is essential for planning multiple franchise openings: what could have been two units can become four or five at the same time, because the investment becomes viable and strategic. The group describes CH3 as a key partner in its expansion.
Financing combined with construction
BTR3 does not work alone. The same partnership includes Turnkey management, which centralizes the build from design coordination to construction, and Plug and Play delivery, with the infrastructure installed. The investment in construction stops being a bottleneck and becomes a move toward real, scalable growth.
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