The high-performance engineering behind Champions League Experience Brasil

The experiential retail and entertainment market has reached a new level in Brazil. Where we once saw only traditional commercial spaces, audiences and investors now demand immersion, technology and top-performing operations.

Bringing that vision to life, however, takes far more than building capacity: it calls for value engineering that can orchestrate multiple advanced construction techniques on compressed timelines. That is exactly the setting of the recently delivered Champions League Experience Brasil, built by CH3 at Shopping Market Place, a mall in southern São Paulo.

Designed by Jayme Lago Mestieri Arquitetura and built by CH3, the venue covers 2,000 m², spread over two floors and a rooftop. It cements CH3's position as a specialist in projects of high operational complexity.

The challenge: turning a concept into an operation

Making a space work for 200 people at a time, bringing together immersive entertainment, retail and dining within the infrastructure of a mall, is a major technical challenge.

The project required full integration of operations, technology and scenography. CH3 took the lead in solving critical bottlenecks, managing dozens of suppliers at once and holding to a fast-tracked schedule for the opening. During construction, the job demanded rigorous operational management: 85 workers on site at the same time, in a commercial complex that stayed open, under deadline pressure.

The venue brings together in a single ecosystem:

• Sports bar and restaurant: high-traffic dining areas.
• Interactive UEFA tunnel and activation field: the heart of the sports experience.
• Auditorium and rooftop: premium spaces for corporate and social events.
• Support facilities: the official store and a kids' area.

CH3's scope: multidisciplinary engineering and systems integration

In experiential retail projects, what the public doesn't see is what makes the business succeed. CH3's scope rested on uncompromising multidisciplinary technical coordination, focused on reconciling the architectural vision with operational needs. Our work ensured:

• Systems integration: synchronizing high-load electrical networks, complex air-conditioning systems and robust lighting and audiovisual designs.
• Schedule management: strict control of suppliers to prevent a domino effect on a build with a tight deadline.
• Premium finishes: quality control at every stage so that the look lived up to the world's top club competition.

High-performance dining

One of the engineering highlights of this project was the infrastructure built for the restaurant and sports bar. The commercial kitchen was designed for intense, nonstop operation. To support specialized equipment with high heat output, such as Josper and Fornoflex ovens, CH3 installed dedicated electrical infrastructure and very-high-capacity hood and exhaust systems, integrating the kitchen seamlessly with the service demands of the rooftop and events.

Immersive experience: technology in the service of emotion

To turn the idea of immersion into reality, engineering was applied as part of the experience itself. The technical team coordinated the installation of:

• Audio, video and media technology: high-speed data networks and interactive displays.
• Theatrical lighting: automated lighting control to recreate the atmosphere of the great stadiums.
• Scenography and technical millwork: precise structures that enclose the technology, delivering visual impact from the UEFA tunnel to the activations on the field.

Where experience and engineering play on the same team

The standard of construction achieved at Champions League Experience Brasil is the result of continuous technical coordination and constant alignment with the architectural design. CH3's rigor ensured a clean, organized delivery that, above all, stayed true to the client's business model.

As Bruno Chohfi, a partner at CH3, puts it: "Champions League Experience Brasil reaffirms CH3 as a benchmark for major projects, set apart by its ability to build under pressure, manage teams at scale and deliver proven technical innovation with premium-quality precision."

Champions League Experience Brasil is tangible proof that entertainment and high-end venues require full integration of architecture, commercial operations and consulting engineering.

At CH3, we build the infrastructure so that your business can be the real champion.