What spaces make up Champions League Experience Brasil?

Champions League Experience Brasil brings together entertainment, dining and retail in a single 2,000 m² ecosystem, spread over two floors and a rooftop at Shopping Market Place in São Paulo. Each area has a defined role in running the business.

The spaces

• Sports bar and restaurant: high-traffic dining areas, with a commercial kitchen designed for intense, nonstop operation.
• Interactive UEFA tunnel and activation field: the heart of the sports experience, where scenography and media technology create the immersion.
• Auditorium and rooftop: premium spaces for corporate and social events.
• Official store and kids' area: support facilities for the operation.

What supports each space

What the public doesn't see is what keeps the whole venue running. In the restaurant and sports bar, CH3 installed dedicated electrical infrastructure and very-high-capacity hood and exhaust systems to support equipment with high heat output, such as Josper and Fornoflex ovens. The kitchen was integrated with the service demands of the rooftop and events.

In the experience areas, engineering became part of the product. The technical team coordinated the installation of high-speed data networks and interactive displays, automated lighting control to recreate the atmosphere of the great stadiums, and scenography and technical millwork structures that enclose the technology, from the UEFA tunnel to the activations on the field.

A space sized for 200 people at once

The venue was designed to handle 200 people at a time within a mall's infrastructure. That required full integration of operations, technology and scenography, along with continuous technical coordination with the architectural design by Jayme Lago Mestieri Arquitetura. The result, according to the case study, was a delivery true to the client's business model.