Where is Champions League Experience Brasil, built by CH3?

Champions League Experience Brasil is at Shopping Market Place, a mall in southern São Paulo. The venue covers 2,000 m² over two floors and a rooftop, designed by Jayme Lago Mestieri Arquitetura and built by CH3.

What the location meant for the build

Building inside an operating mall imposes different conditions from building on an empty lot. The job was carried out in a commercial complex that stayed open, under deadline pressure, with 85 workers coordinated at the same time. CH3 managed dozens of suppliers at once and held to a fast-tracked schedule for the opening.

The space also had to be prepared for 200 people at a time, bringing together immersive entertainment, retail and dining within the mall's infrastructure. That meant synchronizing high-load electrical networks, complex air-conditioning systems and lighting and audiovisual designs with the building's existing structure.

How the space is laid out

The two floors and the rooftop bring together, in a single ecosystem:

• A sports bar and restaurant, high-traffic dining areas.
• The interactive UEFA tunnel and activation field, the center of the sports experience.
• An auditorium and rooftop for corporate and social events.
• An official store and a kids' area as support facilities.

The rooftop is directly tied to the dining operation: the commercial kitchen was integrated with the service demands of the rooftop and events.

Why the project matters to the market

The project reflects the growth of experiential retail in Brazil, a segment in which audiences and investors expect immersion, technology and high-performance operations. According to Bruno Chohfi, a partner at CH3, the delivery reaffirms CH3 as a benchmark for major projects, thanks to its ability to build under pressure and manage teams at scale.