How does the architecture express the agencies' identity?

For CH3, a high-end commercial development goes beyond putting up walls or creating functional decor. The Grupo We and LVL headquarters was built to express, in physical space, the creative, young and vibrant profile of the two agencies. That starts before the design and shows up in every choice of material and color.

It all starts with the briefing

One of the things CH3 cares about most is getting to know the client in depth. For Grupo We, the work started from a briefing true to the company's values and the client's goals. Only then did the conceptual Turnkey design take shape, with spaces that respond to the profile of the people who will use them. Without that stage, architecture tends to follow generic trends rather than the company's real identity.

The elements that carry the identity

A few design decisions do most of the work of expressing the brand. The high ceilings give the spaces a sense of openness. The industrial aesthetic, with exposed concrete and slab, forms a neutral base on every floor. On top of that base, intense colors applied on each floor bring in personality.

Together, these elements reflect the vibrant energy and boldness of Agência We.

Identity in how the space is used

Identity isn't only about aesthetics. The social areas spread across the six floors, such as the Welcome Lounge, the Townhall and the "Welcome Coffees", and the integrated open-plan area for more than 300 people were designed for a fluid, welcoming work environment where creativity flows naturally. For communications agencies, this way of working is as much a part of their identity as the colors on the walls.

Turning a development into a reflection of its occupants' identity is one of the signature pillars of the CH3 team. Every project is unique, and what makes the difference is making each build a one-of-a-kind project.