Frequently asked question
Where is the Casas Bahia Berrini megastore, and how big is it?
The store is in the Centenário building, in the Berrini area of São Paulo. It covers 3,300 m² over two floors.
The Casas Bahia Berrini megastore is in the Centenário building, in the Berrini area of São Paulo. The store covers 3,300 m² and occupies two floors of the building, connected by a new staircase built during the project.
Part of a larger complex
The megastore is not a stand-alone unit. It is part of a larger complex in the same building, which also houses the retail chain's new administrative headquarters. The store and the head offices share the same address, which underlines how much the Berrini location matters to the group.
How the 3,300 m² was used
The design set out to offer a shopping experience different from a conventional store. The two floors house:
- dedicated spaces for consumer electronics brands
- gourmet areas for events and workshops
- LED panels
- rooms designed for full interactivity with customers
The concept redefines physical retail by turning the store into a place for experiences, not just a place to display products.
What CH3 did in the space
The starting point was a bare shell. CH3 carried out a complete retrofit, the interior fit-out, structural reinforcement, technical upgrades, the staircase connecting the floors, building systems and finishes, and prepared the areas for immersive experiences. All of this was completed in 45 days, a deadline the CH3 team took on as a goal and beat.
The result is a complete, functional space in the Centenário building, delivered in less than two months, which CH3 considers a milestone in its history of commercial projects.
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