What was the scope of the megastore build?

The scope of the Casas Bahia Berrini megastore build was broad. CH3 took over a 3,300 m² bare shell in the Centenário building and, in 45 days, delivered a complete store over two floors. The work ranged from the building's structure to the final finishes.

Trades

The project brought together the following trades on a single schedule:

• a complete retrofit of the space
• interior fit-out, setting up every space in the store
• structural reinforcement
• technical upgrades
• construction of a new staircase connecting the two floors
• modern building systems
• high-end finishes
• areas prepared for immersive experiences

What each trade involved

A retrofit updates an existing property for a new use; here, it meant turning a bare shell into a retail space. The structural reinforcement and the new staircase were needed so the two floors could work as a single store, with continuous circulation between them.

The interior fit-out shaped the spaces called for in the design: dedicated spaces for consumer electronics brands, gourmet areas for events and workshops, LED panels and rooms designed for full interactivity. Building systems and finishes completed the whole, with attention to the immersive experience areas, which require their own preparation.

All at the same time

The defining feature of the scope was that everything happened at once. The trades did not follow one another in isolation, because the 45-day deadline did not allow it. CH3 coordinated more than 100 suppliers working in parallel, on an intense and precise schedule, to turn the bare shell into a complete, functional space, ready for the store's new take on physical retail.